Partners In Design: New Wheat Thins

1.23.2009

Thoughts?

Sybil said...: on the left right? because the one on the right has been the logo forever.; 6:12 AM
Shalimar said...: The new Wheat Thins is on the left.; 1:00 AM
Anonymous said...: i like the old one better.
i don't get this new vibe of minimal aesthetic. i think tht minimalism aspect is being over use or over credited.
stuff like food/beverage should stick to the fun, energetic, appetizing style.
that said, i **HATE** PEPSI re-branding campaign.
the successful re-design so far are Tropicana (at least they play the minimal beautifully) and Gatorade.; 1:13 PM