Partners In Design

1.23.2009

New Wheat Thins

Thoughts?

3 comments:

Sybil said...

on the left right? because the one on the right has been the logo forever.

Shalimar said...

The new Wheat Thins is on the left.

fools around said...

i like the old one better.
i don't get this new vibe of minimal aesthetic. i think tht minimalism aspect is being over use or over credited.
stuff like food/beverage should stick to the fun, energetic, appetizing style.
that said, i **HATE** PEPSI re-branding campaign.
the successful re-design so far are Tropicana (at least they play the minimal beautifully) and Gatorade.