Partners In Design


New Wheat Thins



Sybil said...

on the left right? because the one on the right has been the logo forever.

Shalimar said...

The new Wheat Thins is on the left.

fools around said...

i like the old one better.
i don't get this new vibe of minimal aesthetic. i think tht minimalism aspect is being over use or over credited.
stuff like food/beverage should stick to the fun, energetic, appetizing style.
that said, i **HATE** PEPSI re-branding campaign.
the successful re-design so far are Tropicana (at least they play the minimal beautifully) and Gatorade.