This morning while waiting in the deli for my breakfast to be made, I strolled over to the cooler to grab some OJ. I instinctively reached for the small Tropicana carton, when next to my favorite orange juice I saw another brand of juice... no wait... its the same brand! This was when I remembered that the not-so highly anticipated new Tropicana packaging was already out there mingling with the beautiful packaging done by Sterling Brands a few years ago.
I remembered seeing renderings of the new packaging done by Pepsi (Lets not even get into that mess) on the popular branding blog Brand New, and pretty much hating everything about it.
Why do I hate it? It is such a massive departure from the trusted Tropicana brand, I feel like its a different juice all together, part of my brain thinks it even tastes different. But ofcourse I know that's just the fact that I brushed my teeth not too long ago. Still, you look at this above and think- "Well, it cant really get any worse." Unfortunately, you know it can, and this is what I ended up buying:
Ok. Wtf. I understand that they need to put all that information there. We need to know that its 100% Juice and that its squeezed from fresh oranges and that it is pure and natural and that it has no pulp and that its pure premium and that its pasteurized and that there are 14 fluid ounces... well you see where I am going with this. Do you even notice that there is a glass of orange juice on this carton? Does it even feel like orange juice anymore? There is so much clutter and text not to mention like 107 different font sizes. I did not miss the fact that since this carton is smaller everything is condensed, but still. Uhg! Please share your thoughts, rants, disagreements with us.