It's been a long time since I've seen a clever campaign. Pepsi failed at rebranding with their new logo and lettering splattered all over NYC and Tropicana was quite frankly, an epic fail. Then along comes Snickers. A clever campaign that takes the iconic Snickers logo to a whole new level; leveraging its brand and logo by creating its own language: Snacklish. But not any brand can do this; Snickers is well known. Enough so, that Snickers doesn't even need to place its name on the ads....consumers just know it's Snickers. They recognize the classic Red, White and Blue Chocolately logo (American shout out anyone?). So we here at PID salute you, Snickers, (American pun intended) on a great job; you gave us hope that there are still intelligent creatives out there!