tag:blogger.com,1999:blog-28280149.post1737657166082631185..comments2024-01-26T17:49:01.417-05:00Comments on Partners In Design: Learn Snacklish!Shalimarhttp://www.blogger.com/profile/15404489408967718083noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-28280149.post-77422672239527914512009-03-23T18:24:00.000-04:002009-03-23T18:24:00.000-04:00Unfortunately those drunk monkeys were the ones wo...Unfortunately those drunk monkeys were the ones working on Tropicana that horribly flopped; to the point where Tropicana pulled it's new packaging design to prevent sales from falling further. You're correct that the campaign lends itself to easy humor, but that's the beauty of it all. In a marketing atmosphere where people are bombarded with puzzles, anagrams and tricks it's refreshing when advertising goes back to basics. In the 1960s VW gained it's advertising fame with Ogilvy's very simple, yet affective "Think small" campaign. It doesn't always need to be so complicated, and you'd be amazed how difficult it is for people to think simplisticly nowadays. It's ironic.Monicahttps://www.blogger.com/profile/11637066070474081802noreply@blogger.comtag:blogger.com,1999:blog-28280149.post-34635240866912729402009-03-23T18:22:00.000-04:002009-03-23T18:22:00.000-04:00This comment has been removed by the author.Monicahttps://www.blogger.com/profile/11637066070474081802noreply@blogger.comtag:blogger.com,1999:blog-28280149.post-73207063434173948392009-03-23T17:39:00.000-04:002009-03-23T17:39:00.000-04:00I couldn't disagree more about this campaign. I fi...I couldn't disagree more about this campaign. I find it grating, remarkably unfunny considering how the concept lends itself to easy humor, and the last thing it makes me want to do is grab a Snickers. The only one I have liked so far is "Ate Avenue" on the subways, which gives the campaign a cheeky local flavor. Other than that, a room full of drunk monkeys could have come up with this campaign, and probably done better.Unknownhttps://www.blogger.com/profile/13111349209612017777noreply@blogger.com