i like the old one better. i don't get this new vibe of minimal aesthetic. i think tht minimalism aspect is being over use or over credited. stuff like food/beverage should stick to the fun, energetic, appetizing style. that said, i **HATE** PEPSI re-branding campaign. the successful re-design so far are Tropicana (at least they play the minimal beautifully) and Gatorade.
on the left right? because the one on the right has been the logo forever.
ReplyDeleteThe new Wheat Thins is on the left.
ReplyDeletei like the old one better.
ReplyDeletei don't get this new vibe of minimal aesthetic. i think tht minimalism aspect is being over use or over credited.
stuff like food/beverage should stick to the fun, energetic, appetizing style.
that said, i **HATE** PEPSI re-branding campaign.
the successful re-design so far are Tropicana (at least they play the minimal beautifully) and Gatorade.