Squat!

There was a big hoopla in the design community earlier this year about coke making all their cans super-simple...which is cool and all. (Though, I've yet to really been able to appreciate them, because all the 'simple' cans have a big yellow ring around the top for Six Flags).

However, overlooked is how they designed their squat, little cans (Too bad it has that 100 calorie blemish on it):