This design keeps the standard framing technique I came up with for the last design, as I thought it was the best solution to contain the centralized illustration. I changed the illustration to a less intricate, more standard tree and added a subtle sunburst in the background (as per the client request). I wanted to still keep a sense of intricacy, and I decided on creating a sense of growth/movment/kinetic energy in the roots. I changed the type treatment quite a lot in this one as well.. This book is going to be sold in latin american countires, and I needed a font that was strong and exuded an old latin sensibility. the solid geometric shape seperating the title and the author name was also added after seeing it used as a solution on many old latin american advertisements. I really wanted to have this represent a sense of old and new latin design feeling.
I love the tree. But I am not too hot about the type. I feel like a sexy serif would do nicely here.
ReplyDeleteI really wish he didn't make you change what you did earlier. The realistic tree image isn't giving me the same feeling as the other illustration. It's so frustrating being a designer, but I think the solution you came up with works for what he wants.
ReplyDeletei think he's just lucky to have you doing this for him. What happened to the hearts? that's what I miss.
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